How to Create a High-Fashion Editorial Makeup Look

High-fashion makeup is bold. It's expressive. It's not your everyday look—it's art. Whether you're preparing for a photoshoot, building a portfolio, or exploring the world of creative beauty, learning how to create a makeup editorial look is essential.

This style blends technique, creativity, and confidence. It's dramatic. It's striking. It breaks the rules in all the right ways. From glowing skin to graphic liners and vivid pigments, editorial makeup helps tell a story. In this blog, we'll guide you step-by-step through creating your own high-fashion makeup editorial look. You'll learn what products to use, how to apply them, and tips to bring your vision to life. Let's get started!

What Is a Makeup Editorial Look?

A makeup editorial look is designed for magazines, runway shoots, or artistic photography. It's often exaggerated, colorful, or experimental. Unlike everyday beauty, these looks are meant to grab attention. You might see metallic lips, crystal accents, bold eye shapes, or painted-on details. It's a space where makeup artists express vision and style without limits.

This kind of makeup often complements a fashion story. For example, a smoky eye might enhance a dark, mysterious outfit. Bright colors can also match a tropical theme.

Step 1: Prep the Skin Like a Pro

Every great makeup editorial look begins with proper skin preparation.

• Cleanse your face thoroughly.

• Exfoliate to remove dead skin cells.

• Apply a lightweight moisturizer.

• Use a hydrating primer for a smooth canvas.

Editorial makeup often involves layers, so your base must be flawless. Good prep ensures the makeup lasts longer and looks professional.

Pro Tip: Use a facial oil or illuminating primer for a dewy, editorial glow.

Step 2: Create the Perfect Base

The foundation is your canvas. Choose a formula based on the finish you want: matte, satin, or glossy.

• Use a foundation brush for full coverage.

• Blend with a damp sponge for a skin-like finish.

• Conceal any blemishes or under-eye circles.

• Set with a translucent powder if needed.

Keep in mind, makeup editorial styles often play with contrast. You can leave some skin exposed and natural while making other features pop.

Step 3: Sculpt with Contour and Highlight

Even in abstract looks, structure matters.

• Use a contour stick or powder under the cheekbones, jawline, and temples.

• Add cream or liquid highlighter to the high points of your face—cheekbones, brow bone, and cupid's bow.

• Blend well to avoid harsh lines.

In editorial makeup, exaggerated contouring can be used to shape or accentuate certain features of the face. Don't be afraid to push boundaries.

Pro Tip: Use colored highlighters (like lavender or icy blue) for a futuristic effect.

Step 4: Focus on the Eyes

The eyes are the most potent part of any makeup editorial look. Here's where you can get creative.

Graphic Liner:

• Use gel or liquid eyeliner to draw bold lines or abstract shapes.

• Try negative space liner or floating crease designs.

Pigment Play:

• Use bright eyeshadows—such as electric blue, neon green, or hot pink.

• Pack pigment with a flat brush and blend edges softly.

• Layer cream shadows underneath for extra intensity.

Lashes and Brows:

• Go for extra-long lashes or spiky faux lashes.

• Use colored mascara for a unique and eye-catching effect.

• Brush brows upward and set with a clear or tinted brow gel.

Pro Tip: Apply rhinestones or metallic foil around the eyes for high-drama editorials.

Step 5: Get Bold with Lips

Editorial lips go beyond red or nude.

• Use unusual shades like black, navy, orange, or lavender.

• Outline lips with a contrasting color for a two-tone effect.

• Try glossy lips with a hint of glitter or shimmer for a glamorous look.

• For a futuristic look, use metallic lipsticks or even foil.

You can also experiment with lip shape. Overline the cupid's bow or blur the edges for a softer, undone feel.

Step 6: Add Artistic Elements

This is where your imagination comes alive.

• Use face paint or cream colors to draw abstract shapes.

• Add freckles with colored liners.

• Apply crystals, pearls, or sequins for texture.

• Use stencils to create patterns.

• Add temporary tattoos, neon paints, or 3D materials.

In high-fashion makeup editorial, nothing is off-limits. Your goal is to make a statement that aligns with the mood or theme of your shoot.

Step 7: Hair and Wardrobe Matter

A full makeup editorial look is never complete without the proper styling.

• Pair bold makeup with striking clothing choices—such as metallics, sheer fabrics, or structured silhouettes.

• Style the hair to support the concept—opt for sleek ponytails, finger waves, or teased volume for a polished look.

• Use props like hats, veils, or statement jewelry.

All elements should tell the same story.

Step 8: Lighting and Photography Tips

Even the best makeup editorial can fall flat without good lighting.

• Use soft, diffused lighting for dewy or ethereal looks.

• Harsh lighting works better for graphic or matte finishes.

• Test your makeup under the light before the shoot.

• Use a ring light or daylight bulbs for DIY photoshoots.

Always take test shots to see how the makeup reads on camera. Some colors and textures behave differently under different lighting conditions.

Step 9: Clean Up and Set

Once your masterpiece is done:

• Use micellar water or a Q-tip to clean up edges.

• Set your makeup with a strong setting spray or fixing spray.

• Use a fan to dry down glossy or wet areas.

Editorial makeup is designed to last through long shoots, so ensure it's correctly set.

Step 10: Build Your Portfolio

Once your makeup editorial look is complete and captured, it's time to showcase it.

• Edit your photos minimally to preserve the natural appearance of the makeup.

• Post your work on social platforms like Instagram, TikTok, or Pinterest.

• Tag relevant brands, magazines, and photographers.

• Create a portfolio website to share your editorial work.

Over time, your unique style will attract collaborations, jobs, and recognition in the creative beauty world.

Final Thoughts

Creating a high-fashion makeup editorial look is exciting, expressive, and empowering. It's where makeup becomes art. With the right tools, techniques, and mindset, anyone can create jaw-dropping looks that stand out. So the next time you pick up a brush, think beyond the basics. Channel your vision. Experiment. Push the limits. The world of makeup editorial is yours to explore.